Encontrados 15 documentos, a visualizar página 1 de 2
Toward a scale to assess the emotional intelligence and internal marketing of b...
Serafim, Ana; Veloso, Cláudia Miranda; Rivera-Navarro, Jesús; Sousa, Bruno; Valeri, MarcoThe aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success. Design/methodology/approach – The survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions. Findings – The resu...
Entrepreneurship and Self-service Technologies as a Driver of Customer Loyalty ...
Alves, Filipa; Veloso, Claúdia; Félix, Elisabete; Sousa, Bruno; Valeri, MarcoPurpose – This research aims (i) to assess the level of customer satisfaction and loyalty to self-service technologies and Auchan Retail Portugal, (ii) to identify the determinants of customer satisfaction and loyalty to these technologies and also, (iii) to identify their influence on customer loyalty to this modern distribution retailer operating in Portugal. Design/methodology/approach – A conceptual model w...
Toward a scale to assess the emotional intelligence and internal marketing of b...
Serafim, Ana; Veloso, Cláudia; Rivera-Navarro, Jesús; Sousa, Bruno; Valeri, MarcoPurpose – The aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success. Design/methodology/approach – The survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions. Findings ...
The Effect of Tourist Experience on Environmentally Responsible Behavior
Kement, Üzeyir; Göral, Murat; Erkol Bayram, Gül; Valeri, Marco; MCHAVU, Safia UjudiThe aim of this paper is to examine the effects of the tourist experience on environmentally responsible behavior and the mediating role of environmental sensitivity. The study was conducted on tourists visiting Yoroz Urban Forest in Ordu, Turkiye. 279 tourists filled face to face to questionnaire between May and October 2021. The convenience sampling method was used to collect data from the sample group....
The role of endomarketing in human capital management: a study applied to the M...
Fernandes, Patrícia Micaela; Sousa, Bruno; Veloso, Cláudia Miranda; Valeri, MarcoPurpose – The aim of this paper is to understand the importance of endomarketing in organizations and whether internal strategies are essential in the management of human capital. Especially, it is intended to understand what kind of policies is adopted in the organizations the authors are dealing with, and also the perception that employees have about them. Design/methodology/approach – The methodology adopted...
Encouraging consumer loyalty: the role of family business in hospitality
Veloso, Cláudia; Magalhães, Daniela; Sousa, Bruno; Walter, Cícero; Valeri, MarcoPurpose – The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the st...
The Impact of River Tourism on the Development of the Demarcated Regions in Spe...
Sousa, Bruno; Vareiro, Laurentina; Marques, Ana Rita; Santos, Vasco; Valeri, MarcoCruise tourism is a very attractive and growing segment in the European context. In particular, Portugal (i.e. the Douro region) is a tourist destination strongly aimed at consumers of nautical and coastal tourism. The pandemic of the new coronavirus (i.e. covid-19) caused strong changes in the management and marketing of tourist destinations, as well as in cruise tourism (e.g. trips were canceled, security rul...
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online ...
Pinto, Juliana; Veloso, Cláudia; Sousa, Bruno; Valeri, Marco; Walter, Cícero; Lopes, EuniceCurrently, given the different dynamics of competition, food retailers are increasingly betting on private labels as a strategy of differentiation and retention of competitive advantages. To this extent, this study aims to assess the antecedents of the purchase intention of food retailers’ private labels, as well as to understand the managerial practices and (post) pandemic consumption retail perspective in a P...
Encouraging brand attachment on consumer behaviour: pet-friendly segment
Alves, Helena Margarida; Sousa, Bruno Miguel; Carvalho, Aida; Santos, Vasco; Dias, Álvaro Lopes; Valeri, MarcoThe aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex needed advances on tourism practices performance. Methods: The application of the model to a group of 190 respondents carried out in...
Towards a framework for the global wine tourism system
Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Valeri, MarcoPurpose – Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it. Design/methodology/approa...