118 documents found, page 1 of 12
The perception of tourists regarding the importance of influencers in shaping t...
Xavier, Gysele; Nogueira, Sónia; Vareiro, LaurentinaIn today's digital world, certain individuals possess the ability to convey a message to others, commonly known as influencers, with the power to inspire and influence their respective followers. This study aims to assess tourists' perception of the importance of influencers in shaping the image of a tourist destination, specifically in Melgaço, Portugal. The study seeks to understand the factors that motivated...
Residents’ perceptions of the impacts of tourism in the Azores archipelago (Por...
Cadima Ribeiro, José; Vareiro, Laurentina; Remoaldo, Paula; Monjardino, IsabelThe tourism industry has been increasingly viewed as an essential component of development processes, especially in certain low-density territories and islands. In turn, it is clear that residents play a fundamental role in the quality of tourists’ experiences and, consequently, for the success of a tourism destination. In this research, a cluster analysis was used to segment the residents of the Azores Archipe...
Os efeitos do local de residência nas motivações turísticas: um caso revisto do...
Mendes, Raquel; Vareiro, LaurentinaThis study seeks to capture the underlying reasons for the travel decisions of residents of the Urban Quadrangle of Minho (composed of the municipalities of Barcelos, Braga, Guimarães, and Vila Nova de Famalicão). The aim of the research is three-fold. Firstly, the study identifies the push and pull motivational factors of residents of the Urban Quadrangle of Minho. Secondly, the study examines whether there ar...
Percepções dos residentes sobre o acolhimento da "Guimarães 2012 Capital Europe...
Remoaldo, Paula; Cadima Ribeiro, J.; Mota, Mécia; Vareiro, LaurentinaThe European Capital of Culture is an annual mega-event, which can provide a good forum though which to challenge and engage local citizens, thus generating feelings of common citizenship. In addition, it presents an ideal opportunity to promote the restructuring of the hosting urban space. However, the success of both the organization and the city that hosts the cultural event depends on the residents’ commitm...
The role of football clubs as a driver of tourism marketing management and loca...
Rodrigues, Cláudia; Sousa, Bruno; Vareiro, Laurentina; Figueira, VictorThe concept of sport-related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main objective of the present research is to analyze the contribution of sports tourism and football tourism to the development of territories, evaluate the relationship between local entities and football clubs, and...
Tourism and Protected Areas: The Guadiana Valley Natural Park, Portugal
Figueira, Victor; Rolha, João; Sousa, Bruno; Vareiro, LaurentinaSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. The present manuscript intends to understand and analyze tourism and protected areas in Portugal, namely the case of the Guadiana Valley Natural Park (Portugal). This paper presents theoretical consi...
The Impact of River Tourism on the Development of the Demarcated Regions in Spe...
Sousa, Bruno; Vareiro, Laurentina; Marques, Ana Rita; Santos, Vasco; Valeri, MarcoCruise tourism is a very attractive and growing segment in the European context. In particular, Portugal (i.e. the Douro region) is a tourist destination strongly aimed at consumers of nautical and coastal tourism. The pandemic of the new coronavirus (i.e. covid-19) caused strong changes in the management and marketing of tourist destinations, as well as in cruise tourism (e.g. trips were canceled, security rul...
Tourist Experience in Rural Areas in Portugal: The Case of the “Quadrilátero Do...
Machado, Hugo; Vareiro, Laurentina; Sousa, Bruno; Mendes, RaquelRural tourism (both physical and emotional experiences) has been increasingly sought after for a multitude of reasons. The personalised encounter between places, people/culture and guests, characteristic of rural accommodation and the village context, can play a central role in the quality of the experience of tourism in these areas. If so, understanding the profile of the tourist in Portuguese rural areas beco...
The importance of opinion leaders and Social Networking on destination brand de...
Xavier, Gysele; Vareiro, Laurentina; Nogueira, SóniaOpinion leaders tend to influence consumers’ decision-making process. We live in a digital world where people have an increasing relevance and ability to transmit a message to others, the so-called influencers or opinion leaders, with the power to inspire and influence followers. Influencers are a group of people who publish their attitudes, opinions, and preferences through multiple social media and blogs. The...
Green marketing trends in specific contexts of tourism and music festivals: Pre...
Machado, Annaelise; Vareiro, Laurentina; Sousa, Bruno; Lavandoski, Joice; Figueira, VictorGreen marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the market. In this context, music events have bet on this proposal to promote themselves. Based on this paradox, the Rock in Rio event, considered the largest music festival in the world, recognized by ISO 2012...