24 documents found, page 1 of 3
The importance of internal marketing in achieving job satisfaction and organiza...
Neves, Miguel; Sousa, Bruno; Gonçalves, Joana; Veloso, CláudiaPurpose: Understand a range of aspects that affect employee relations and how internal marketing can influence organisational success and, in turn, help an organisation develop in today's competitive labour market environment
Citizens’ satisfaction and loyalty in digital public services: an empirical stu...
Veloso, Cláudia; Calado, Sónia; Miranda, Etelvina; Sousa, BrunoPurpose – The digital transformation of public administration has positioned citizen satisfaction and loyalty as critical indicators for evaluating the effectiveness of digital services. This study aims to examine user perceptions of the Portuguese Tax Authority’s (Autoridade Tributária – AT) digital platforms, including the Portal das Finanças and mobile applications. Design/methodology/approach – Based on a s...
Emotional Intelligence and Internal Marketing as Determinants of Job Satisfacti...
Serafim, Ana; Veloso, Cláudia; Rivera-Navarro, Jesús; Sousa, BrunoThe main purpose of this study is to analyze emotional intelligence and internal marketing as predictors of job satisfaction and satisfaction with life among working professionals in Portugal. At the same time, the relationships between internal marketing, job satisfaction, job determinants, organizational commitment, job performance and employee loyalty are explored. To this end, a conceptual model and a set o...
Toward a scale to assess the emotional intelligence and internal marketing of b...
Serafim, Ana; Veloso, Cláudia; Rivera-Navarro, Jesús; Sousa, Bruno; Valeri, MarcoPurpose – The aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success. Design/methodology/approach – The survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions. Findings ...
Internal Marketing As A Key To Strategic Human Resources Management In The Educ...
Serafim, Ana; Veloso, Cláudia; Miranda, Etelvina; Sousa, BrunoSeveral studies prove the relevance of internal marketing in promoting job satisfaction and life satisfaction among professionals. During the COVID-19 Pandemic, educational institutions were faced with a set of challenges that forced the redefinition of strategies appropriate to the context experienced, with internal marketing being a key factor in redefining these same strategies. This study aims to evaluate w...
O Endomarketing na Gestão do Capital Humano: Perspetiva preliminar no contexto ...
Fernandes, Micaela; Sousa, Bruno; Veloso, CláudiaObjetivos: O presente estudo (de natureza exploratória) visa compreender a importância do endomarketing nas organizações e se as estratégias internas são essenciais na gestão do capital humano. O contexto de estudo é o Quadrilátero Urbano do Minho (i.e. Braga, Barcelos, Guimarães e Vila Nova de Famalicão). Metodologia: Numa primeira fase é exposta uma análise documental com o objetivo de delimitar o objeto de e...
Encouraging consumer loyalty: the role of family business in hospitality
Veloso, Cláudia; Magalhães, Daniela; Sousa, Bruno; Walter, Cícero; Valeri, MarcoPurpose – The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the st...
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online ...
Pinto, Juliana; Veloso, Cláudia; Sousa, Bruno; Valeri, Marco; Walter, Cícero; Lopes, EuniceCurrently, given the different dynamics of competition, food retailers are increasingly betting on private labels as a strategy of differentiation and retention of competitive advantages. To this extent, this study aims to assess the antecedents of the purchase intention of food retailers’ private labels, as well as to understand the managerial practices and (post) pandemic consumption retail perspective in a P...
Outdoor tourism demand segmentation: a case study from north of Portugal
Scalabrini, Elaine; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia; Vieira, Elvira; Ferreira, Fernanda; Silva, Goretti; Fonseca, ManuelThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality ...
Outdoor tourism demand segmentation: a case study from North of Portugal
Scalabrini, Elaine; Correia, Alexandra; Nunes, Alcina; Veloso, Cláudia; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, ManuelThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality ...