53 documents found, page 1 of 6
The dark side of the brand and brand hate: a review and future research agenda
Walter, Cícero; Vale, Vera Teixeira; Au-Yong-Oliveira, Manuel; Veloso, Cláudia M.; Sousa, Bruno MiguelThe present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carr...
The use of mobile technology in outdoor tourism: a systematic review
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiMobile technologies are evident in all sectors, and this is also a reality in tourism. Tourists are increasingly using their smartphones for different functions and purposes, from planning trips to browsing destinations. Mobile technology is also an ally in outdoor activities. Thus, this study sought to understand, through a systematic review, how mobile technologies are being approached in outdoor tourism lite...
The use of a geographic information system to increase outdoor tourism
Scalabrini, E.C.B.; Correia, Alexandra I.; Fonseca, Manuel José; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.Purpose: Outdoor tourism is a growing segment that still requires data for planning and management. Aimed to present the potential of the Geographic Information System (GIS) to improve outdoor tourism in the North of Portugal. To achieve this purpose, a case study was conducted on developing a Web-GIS in Northern Portugal. Methodology: Four steps were followed to develop the GIS tool with information about outd...
Outdoor tourism demand segmentattion: a case study from North of Portugal
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality ...
A lealdade da geração Z ao metro do Porto contributo para o desenvolvimento reg...
Cardoso, Rita Carina Sobreiro; Veloso, Cláudia M.; Sousa, Bruno MiguelIn recent years, organisations have shown a growing interest in developing social responsibility (CSR) practices. In parallel, territories seek to promote (to their citizens, visitors and tourists) services that promote satisfaction and loyalty and, consequently, a greater development in regions and community. In this perspective, the present study proposes a new research model to examine how CSR influences the...
Outdoor tourism demand segmentation: a case study from North of Portugal
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. To this end, a survey was applied to visitors who practised outdoor activities in the region. The data was collected between June and September of 2021, and a final sample of 200 valid questionnaires was obtained. ln an overall analysis of the socio-demographic and pr...
Encouraging consumer loyalty: the role of family business in hospitality
Veloso, Cláudia M.; Magalhães, Daniela B.; Sousa, Bruno Miguel; Walter, Cícero; Valeri, MarcoThe aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the structural e...
A methodology for the identification and assessment of the conditions for the p...
Silva, Goretti; Correia, Alexandra I.; Rachão, Susana; Nunes, Alcina; Vieira, Elvira Pacheco; Santos, Sónia; Soares, Luís; Fonseca, Manuel JoséTourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measuremen...
Outdoor tourism in the North of Portugal from the perspective of tourist entert...
Martins, Oliva M.D.; Nunes, Alcina; Vieira, Elvira Pacheco; Rachão, Susana; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Santos, SóniaBased on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate w...
Monitoring of outdoor tourism demand. North of Portugal
Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel JoséThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.