3 documents found, page 1 of 1
Designing the visual communication strategy. A creative workshop to boost commu...
Raposo, Daniel; Neves, João Vasco; Paiva, Teresa Maria; Veríssimo, Maria de FátimaThe main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part,...
Usabilidade de Interfaces em Websites de Instituições de Ensino Superior
Veríssimo, Maria de FátimaA internet é o meio de comunicação mais usado pelas organizações contemporâneas, aquele que permite que as mensagens cheguem de forma célere junto de públicos diversificados, a nível global e em diversos idiomas, com um investimento relativamente baixo. Inquestionavelmente, a internet transformou significativamente o comportamento do consumidor, nomeadamente no acesso à informação ou na aquisição de produtos ou...
A checklist proposal to evaluate the quality of university websites
Veríssimo, Maria de Fátima; Raposo, Daniel; Barradas, Vera; Neves, João Vasco; Silva, José Gago da; Martins, Nuno; Brandão, DanielCurrently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased. In this context, the evaluation of the effectiveness of websites has increased over time, following the evolution of the concepts of Human Machine Interface, Us...