6 documents found, page 1 of 1
Shaping emerging marketing trends: The role of academia–business collaboration,...
Viana, Carla; Faria, Sílvia; Nogueira, Sónia; Rua, Orlando LimaPurpose This study aims to analyse the role of academia-business collaboration and marketing orientation in digital transformation in the context of emerging trends in marketing. Design/methodology/approach The Delphi method was used, involving a panel of 45 experts in marketing, academia-business collaborations and digital transformation, consulted in successive rounds to achieve consensus on theoretical propo...
Digital literacy as a key factor in marketing education and business-academy re...
Viana, Carla; Faria, Sílvia; Nogueira, Sónia; Rua, Orlando LimaThe 5th International Conference in Information Technology & Education, to be held at the Federal University of Rio Grande do Norte, in Natal, Brazil, between the 10th and the 12th of July 2025 is a multidisciplinary conference with a special focus on new information technologies in the Education sector.
Integrating digital skills in Business and Marketing Education: Preparing for a...
Viana, Carla; Gomes, SofiaThis study investigates the integration of digital skills into business and marketing education, focusing on preparing students for a digital work environment. Using a qualitative approach, data are collected from focus groups with marketing students, exploring their experiences and perspectives on digital skills training in education. The results reveal a discrepancy between current marketing programs and the ...
Emerging Branding Trends in the Post-COVID World
Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; Viana, Carla; Pereira, Luís NobreInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to ...
Emerging Branding Trends in the Post-COVID World
Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; Viana, Carla; Pereira, Luís NobreInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to ...
Emerging branding trends in the post-COVID world
Toniatti, Clarisse de Aguiar; Guerreiro, Maria Manuela; Viana, Carla; Pereira, LuisInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a dif-ferent world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to identify the t...