9 documents found, page 1 of 1
The impact of macroeconomic factors on the European travel and leisure sector: ...
Muddasir, Muhammad; Borges, Ana Pinto; Vieira, Elvira Pacheco; Vieira, Bruno MiguelThis study aims to address the macroeconomic factors effect on the travel and leisure (T&L) industry throughout Europe within the context of the Russo-Ukrainian war that have started on 24 February 2022. Specifically, top tourist destinations are analysed, such as Spain, France, Italy and Portugal, as well as Europe in general. Design/methodology/approach – This study adopts the panel regression approach based ...
The Impact of Using Digital Platforms and Sharing Online Experiences on the Rep...
Pereira, Beatriz; Brás, Gabriela; Vieira, Elvira Pacheco; Borges, Ana Pinto; Vieira, Bruno Miguel; Fonseca, ManuelThe purpose of this paper is to evaluate the use of digital platforms and the sharing of online experiences concerning the sociodemographic profile of the consumer, the perception of the importance of the brand on digital platforms, and the significance of digital content in purchasing decisions. This article is pioneering for simultaneously addressing these three issues. The data is gathered using an online qu...
Corporate social responsibility of sports clubs : what do supporters think?
Tavares, Joana; Borges, Ana Pinto; Vieira, Bruno Miguel; Vieira, Elvira; Rodrigues, PaulaPurpose – The authors intend to contribute to the lack of information about corporate social responsibility (CSR) in sports verified in the literature. The main purpose is to understand what the supporters’ perceptions of CSR practices in sports clubs are and how these initiatives influence some of their attitudes towards the clubs they support. Design/methodology/approach – Using a total sample of 142 supporte...
The influence of human resources in the motivation and performance of employees...
Maximino, Inês; Borges, Ana Pinto; Vieira, Bruno Miguel; Vieira, Elvira; Pires, HenriqueThis chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based on a qualitative methodological approach, the interview survey was used as a research tool. The results presented demonstrate that motivation and performance are very present in the organizations addressed, although the stipulated eval...
Green marketing, environmental awareness, and innovation as factors for the pur...
Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, Elvira; Vieira, Bruno Miguel; Monteiro, Márcia; Castilho, DanielaThis chapter analyses the importance of Portuguese consumers’ degree of environmental awareness when faced with the decision to purchase sustainable products, with the purpose of helping to better understand the ecologically aware consumer profile. It was applied an online questionnaire survey to collect the data, and 269 answers were obtained. The authors followed recommendations of scales proposed by authors ...
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel; Borges, Ana Pinto; Vieira, Elvira PachecoThe influence of social networks (SN) on destination selection was studied as part of tourism management/marketing strategy. It also presented the new extension of technology acceptance model (TAM), considering the constructs of perceived usefulness (PU), perceived ease of use (PEOU) attitude towards the use (ATU), perceived enjoyment (PE), e-word-of-mouth (eWOM) and previous influence factors (PIF) to assess t...
How Digital Media can help fight food waste
Moreira, Tânia; Hemsworth, Kevin; Vieira, Bruno Miguel; Monteiro, Márcia; Vieira, ElviraPurpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste.Methodology: To assess the willingness of individuals to join digital media to combat food waste, an on...
How digital media can help fight food waste
Moreira, Tânia; Hemsworth, Kevin; Vieira, Bruno Miguel; Monteiro, Márcia; Vieira, ElviraPurpose: This study intends to understand how digital media can help raise consumer awareness of the importance of combating food waste. For this, two issues were investigated: if individuals are aware of this problem food; and if are willing to learn about digital tools that promote combat this type of waste. Methodology: To assess the willingness of individuals to join digital media to combat food waste, an o...
Porto street stage at Rally Portugal: the determinants of the length of stay
Borges, Ana Pinto; Vieira, Bruno Miguel; Vieira, ElviraWe present the determinants of the length of stay (LOS) of Porto Street Stage that integrated the program of the 52nd edition of Rally de Portugal. Sport events assume an important role in the marketing of tourism destinations. However, when we compare them with other segments in tourism, it still remains underexplored. This study represents an opportunity to contribute to the literature, and it could become a ...