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The antecedents of word of mouth intentions about a Brazilian tourist destination
Abdalla,Márcio Moutinho; Ribas,José Roberto; Vieira,Paulo Roberto da CostaThe purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supported by structural equation modeling of a cross-sectional sample of 203 foreign tourists. Data were collected through...
Data: 2014
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Origem: SciELO Portugal