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#ThisIsMeChallenge and Music for Empowerment of Marginalized Groups on TikTok

Vizcaíno-Verdú, Arantxa; Aguaded, Ignacio

Media convergence is generating many collective performances on social media, where the rise of short-form videos has created a new opportunity for the empowerment of society on online platforms. In this context, TikTok appears as an application for creative expression through music clips and lip-syncs. Through the #ThisIsMeChallenge hashtag, which introduces the musical theme of The Greatest Showman film, we a...

Date: 2022   |   Origin: Media and Communication
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