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Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse

Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; Manda, Vijaya Kittu; Vlachopoulou, Maro

The aimof this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be a...

Date: 2025   |   Origin: Politécnico do Cávado e do Ave
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