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A global experiment on motivating social distancing during the COVID-19 pandemic

Legate, Nicole; Nguyen, Thuy-vy; Weinstein, Netta; Moller, Arlen; Legault, Lisa; Vally, Zahir; Tajchman, Zuzanna; Zsido, Andras N.; Zrimsek, Miha

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-support...


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