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Outcomes for self-expressive brands followed on social media: Identifying diffe...

Wallace, Elaine; Torres, Pedro; Augusto, Mário; Stefuryn, Maryana

Date: 2021   |   Origin: Estudo Geral - Universidade de Coimbra
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Do brand relationships on social media motivate young consumers’ value co-creat...

Wallace, Elaine; Torres, Pedro; Augusto, Mário; Stefuryn, Maryana

Date: 2020   |   Origin: Estudo Geral - Universidade de Coimbra
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