14 documents found, page 1 of 2
The dark side of the brand and brand hate: a review and future research agenda
Walter, Cícero; Vale, Vera Teixeira; Au-Yong-Oliveira, Manuel; Veloso, Cláudia M.; Sousa, Bruno MiguelThe present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carr...
Encouraging consumer loyalty: the role of family business in hospitality
Veloso, Cláudia; Magalhães, Daniela; Sousa, Bruno; Walter, Cícero; Valeri, MarcoPurpose – The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the st...
Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online ...
Pinto, Juliana; Veloso, Cláudia; Sousa, Bruno; Valeri, Marco; Walter, Cícero; Lopes, EuniceCurrently, given the different dynamics of competition, food retailers are increasingly betting on private labels as a strategy of differentiation and retention of competitive advantages. To this extent, this study aims to assess the antecedents of the purchase intention of food retailers’ private labels, as well as to understand the managerial practices and (post) pandemic consumption retail perspective in a P...
Boosters of satisfaction, performance and employee loyalty: application to a re...
Veloso, Cláudia; Sousa, Bruno; Au-Yong-Oliveira, Manuel; Walter, CíceroPurpose – This study applies an Employee Satisfaction Index (ESI) model to quantify the level of job satisfaction and explores the factors that influence employee satisfaction, performance and loyalty to an information technology recruitment and outsourcing organization in Portugal. Design/methodology/approach – As an instrument of data collection, questionnaire was applied to the company’s employees, which was...
Encouraging consumer loyalty: the role of family business in hospitality
Veloso, Cláudia M.; Magalhães, Daniela B.; Sousa, Bruno Miguel; Walter, Cícero; Valeri, MarcoThe aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived value and price. Design/methodology/approach – Through the structural e...
The determinants of innovation in micro and small enterprises in the northeast ...
Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula OdeteGiven the increasing complexity of the business environment, which has a considerable impact on Micro and Small Enterprises (MSE), innovation becomes the key to creating and maintaining competitive advantages, generating positive results for both companies involved in the process of innovation, and for the economy as a whole. The present research had as objectives to verify how the innovation presents itself in...
Inovação em micro e pequenas empresas: um estudo de caso múltiplo no Piauí, Brasil
Walter, CíceroCom este estudo pretende-se analisar o grau de inovação das Micro e Pequenas Empresas do Estado do Piauí, Brasil, com o intuito precípuo de classificá-las como “Pouco Inovadoras”, “Inovadoras Ocasionais” ou “Inovadoras Sistémicas”, e especificamente, verificar se existem diferenças na forma como as empresas inovam referente aos setores e a localização geográfica em que atuam e identificar quais as dimensões da ...
Innovation management in micro and small commercial enterprises: an analysis of...
Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula OdeteMicro and Small Enterprises (MSE), mostly the Commercial MSE are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called "normal" economic environment. In the recent past, it was enough for enterprises to meet their needs in a profitable way to stay on the market, but that scenario has changed dramatically...
Innovation management in micro and small commercial enterprises: an analysis of...
Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula OdeteMicro and Small Enterprises (MSE), mostly the commercial MSE are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called “normal” economic environment. In the recent past, it was enough for enterprises to meet their needs in a profitable way to stay on the market, but that scenario has changed dramatically...
Innovation in micro and small enterprises: a conceptual proposal for research
Walter, Cícero; Veloso, Cláudia M.; Fernandes, Paula OdeteMicro and Small Enterprises (MSE) are considered the most dynamic and elastic forms of activity. In the economy, the foundation and development of these are important for the creation of the so-called "normal" economic environment. In the recent past it was enough for companies to meet their needs in a profitable way to stay in the market, but that scenario has changed dramatically. At present it’s necessary to...