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The online destination image as portrayed by the user-generated content on soci...

Guerreiro,Manuela; Pinto,Patrícia; Ramos,Célia M.Q.; Matos,Nelson; Golestaneh,Homayoun; Sequeira,Bernardete; Pereira,Luís Nobre; Agapito,Dora

Abstract Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the s...

Date: 2024   |   Origin: SciELO Portugal
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