Encontrados 18 documentos, a visualizar página 1 de 2
The online destination image as portrayed by the user-generated content on soci...
Guerreiro, Manuela; Pinto, Patrícia; Ramos, Célia M.Q.; Matos, Nelson; Golestaneh, Homayoun; Sequeira, Bernardete; Pereira, Luís Nobre; Agapito, DoraTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment ...
Building bridges between residents and tourism: Attitudinal support, emotional ...
Lança, Milene; Pereira, Luís Nobre; Renda, Ana Isabel; Pinto, Patrícia; Marques, João Filipe; Ramos, Célia; Guerreiro, Manuela; Lai, Hio KuanThis study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism ...
Development and validation of the new resident empowerment through Tourism Scal...
Santos, Edson Redy Moreira dos; Pereira, Luís Nobre; Pinto, Patrícia; Boley, B. Bynum; Nobre Pereira, Luis; Pinto, PatríciaThis study developed a new version of the Resident Empowerment through Tourism Scale - the RETS 2.0 by integrating two new dimensions of empowerment - economic and environmental empowerment - that the original RETS left off. The RETS 2.0 also abbreviates the original RETS to three items per a construct, reducing response burden, and opening up space for measuring different antecedents and outcomes of empowermen...
Emerging Branding Trends in the Post-COVID World
Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; Viana, Carla; Pereira, Luís NobreInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to ...
Emerging Branding Trends in the Post-COVID World
Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; Viana, Carla; Pereira, Luís NobreInnovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold. First, to explore how the COVID-19 pandemic is influencing new trends in brand management. Second, to ...
Atitudes e comportamentos dos residentes: contributos para o desenvolvimento tu...
Pinto, Patrícia; Manuela Guerreiro, Maria; Renda, Ana Isabel; Ramos, Celia; Marques, João Filipe; Pereira, Luís Nobre; Lança, Milene; Lai, Hio KuanO Projeto RESTUR (Atitudes e Comportamentos dos Residentes: Contributos para o Desenvolvimento de uma Estratégia de Turismo Sustentável no Algarve) pretende medir e monitorizar os impactos do turismo nos residentes do Algarve, considerando a região como um todo e os seus concelhos de forma individual.
Tourists' perceptions of beach quality improvement during the off-peak season: ...
Lukoseviciute, Goda; Pereira, Luís NobreRecently coastal tourism has increased dashingly, however, it has negatively affected environmental, social and cultural sustainability. Algarve is the most touristic place in Portugal with a large number of beautiful beaches. Due to negative tourism impacts and climate change, coastal tourism management tools need to be assessed and implemented. Most beach areas have the dual mandate of conserving natural reso...
Identifying patterns of alumni commitment in key strategic relationship programmes
Pedro, Ilda; Pereira, Luís NobreIn the last decades, higher education institutions (HEIs) worldwide face drastic changes due to diverse reasons such as demographic factors, financial crisis, globalisation, and international rankings, which are forcing these institutions to rethink their management practices and to adopt new approaches towards their stakeholders with an attentive focus on students as the main customers. Later on, the enhanceme...
Alumni’s Perceptions about Commitment towards their University: Drivers and Con...
Pedro, Ilda Maria; Mendes, Júlio da Costa; Pereira, Luís Nobre; Sequeira, Bernardete SantosPurpose: This paper intends to capture alumni’s assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement.Design: The study took place at a Portugues...
EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL
Gonçalves, Joana; Guerreiro, Manuela; Mendes, Júlio; Pereira, Luís NobreThe changing trends in the marketplace and the proliferation of events, have become a reality in which those responsible for managing them seek adequate differentiation strategiesthrough brand management approaches. Although brand personality has been studied in the case of different products, the theory has not been analysed in music festivals contexts. Thisstudy aims to analyse what extent is the sc...