Abstract: Purpose – Regulatory initiatives and related technological shifts have been imposing restrictions on data driven marketing (DDM) practices. This paper aims to find the main restrictions for DDM and the key management theories applied to investigate the consequences of these restrictions. Design/methodology/approach – The authors conducted a unified bibliometric analysis with 104 publications retrieved...
Made available in DSpace on 2016-04-01T18:43:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2013. Added 1 bitstream(s) on 2016-04-01T18:49:30Z : No. of bitstreams: 1 ISSN2157-9458-2013-04-11-01-07.pdf: 183507 bytes, checksum: 888e88bb0f3306455cb677ef7de05027 (MD5); Programa de Apoyo a la Superación del Personal Académico (PASPA); Necrotic Enteritis (NE) caused by Clostridium perfringens (CP) in poultry is...