2 documents found, page 1 of 1
Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse
Tarnanidis, Theodore; Owusu-Frimpong, Nana; Sousa, Bruno; Manda, Vijaya Kittu; Vlachopoulou, MaroThe aimof this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examples. We conducted an integrative literature review. Consumers’ preference for reference points is determined and structured during the buying process, which can be a...
The Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction...
Fatawu, Alhassan; Manda, Vijaya Kittu; Tarnanidis, Theodore; Sousa, Brunothe differential effects of corporate social responsibility (csR) dimensions—environmental sustainability (es), community engagement (ce), and ethical Practices (eP)—remainunderexplored in the hospitality and tourism industry. this study examines how the csRdimensions impact customer loyalty, brand image, and satisfaction, and investigates themediating roles of perceived value (PV) and customer trust (ct) among...