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Food choice motives, attitude towards and intention to adopt personalised nutri...

Rankin, A; Bunting, BP; Poínhos, Rui; van der Lans, IA; Fischer, AR; Kuznesof, S; Almeida, Maria Daniel Vaz de; Markovina, J; Frewer, LJ

Objective: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjec...


Providing Personalised Nutrition: Consumers' Trust and Preferences Regarding So...

Poínhos, Rui; Bruno M P M Oliveira; van der Lans, IA; Fischer, ARH; Berezowska, A; Rankin, A; Kuznesof, S; Stewart Knox, B; Frewer, LJ

Background/Aims: Personalised nutrition has potential to revolutionise dietary health promotion if accepted by the general public. We studied trust and preferences regarding personalised nutrition services, how they influence intention to adopt these services, and cultural and social differences therein. Methods: A total of 9,381 participants were quota-sampled to be representative of each of 9 EU countries (Ge...


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