Autor(es):
Donna, Javier ; Pereira, Pedro ; Pires, Tiago ; Andrade, André
Data: 2019
Identificador Persistente: https://hdl.handle.net/10438/27753
Origem: Oasisbr
Assunto(s): Intermediaries; Vertical markets; Search frictions; Bargaining; Outdoor advertising; Economia; Mercados; Negociação; Anúncios ao ar livre; Intermediaries; Intermediaries; Vertical markets; Vertical markets; Search frictions; Search frictions; Bargaining; Bargaining; Outdoor advertising; Outdoor advertising; Economia; Economia; Mercados; Mercados; Negociação; Negociação; Anúncios ao ar livre; Anúncios ao ar livre
Descrição
We empirically investigate the welfare of intermediaries in oligopolistic markets, where intermediaries offer additional services. We exploit the unique circumstance that, in our empirical setting, consumers can purchase from manufacturers or intermediaries. We specify an equilibrium model, and estimate it using product-level data. The demand includes consumers with costly search and channel-specific preferences. The supply includes two distribution channels. One features bargaining about wholesale prices between manufacturers and intermediaries, and price competition among intermediaries. The other is vertically integrated. The model is used to simulate counterfactuals, where intermediaries do not offer additional services. We find that intermediaries increase welfare.