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Local communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, we can assume that it is necessary for the territorial marketing regulator to promote the involvement of this local community. This is even more justified by the ability of these communities to influence tourists, especially in terms of building the image of a destination. This communication is increasingly generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os- Montes lands, an analysis was carried out on the online presence and its way of communicating the region.