Author(s): Fontes, Ruta ; Costa, Rui Augusto da ; Martins, Márcio Ribeiro ; Carvalho, Aida ; Correia, Ricardo
Date: 2025
Persistent ID: http://hdl.handle.net/10198/35787
Origin: Biblioteca Digital da UPB
Project/scholarship: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB/04470/2020/PT;
In the contemporary tourism landscape, the integration of advanced technologies into planning and marketing strategies is becoming increasingly vital for the success and sustainability of destinations. This paper explores the critical role of spatiotemporal behavior analysis—tracking the movements and patterns of tourists and residents over time and space—in enhancing tourism planning and marketing. By leveraging cutting-edge technologies such as GPS tracking, mobile phone data, and social media geotagging, destinations can gain unprecedented insights into visitor.
