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In this research, it was analyzed how the evaluation system of Higher Education Personnel Improvement Coordination CAPES did influence the Brazilian stricto sensu post-graduate programs of Administration, Accounting Sciences and Tourism areas to adopt strategies and allocate their resources in the pursuit of development and improvement programs. The research was theoretically supported by the studies related to evaluation system, such as Maccari (2008) and the strategies studies, more specifically about the Resource-Based View RBV, initiated by Penrose (1959). As methodological characteristics, the study was descriptive, documentary, exploratory and qualitative. As results, it was verified that excellency quality programs, recognized national and internationally, presented deliberate strategies (MINTZBERG, 1978) systematically over the years, focusing on the improvement of their performance in the evaluation system of CAPES. By consequence, it brought structure improvements and resources availability, so that the programs could provide their researchers, the ability to focusing exclusively on their researches. Furthermore, it was possible to verify three effects of the strategies adopted by the programs: a) the frequency and the number of masters and doctors titled each year; b) the dynamism in the composition (changes/adjustments) of teaching staff; c) consolidation of the network co-authorship publications among faculty teachers within the program. It was found that programs progressed consecutively between the years 2001 to 2009 and got six and seven notes in the triennium 2007-2009, had the principle in their decision-making, which includes the choice of strategy to be adopted, the criteria of evaluation system of CAPES.

Nesta pesquisa, foi analisado como o sistema de avalia????o da Coordena????o de Aperfei??oamento de Pessoal de N??vel Superior CAPES influenciou os programas de p??s-gradua????o stricto sensu brasileiros da ??rea de Administra????o, Ci??ncias Cont??beis e Turismo a adotarem estrat??gias e alocarem seus recursos na busca do desenvolvimento e aprimoramento dos programas. A pesquisa teve como sustenta????o te??rica os estudos relacionados aos sistemas de avalia????o, como os de Maccari (2008) e os estudos relacionados ??s estrat??gias, mais especificamente sobre a Vis??o Baseada em Recursos VBR , iniciada por Penrose (1959). Como caracter??sticas metodol??gicas, o estudo foi descritivo, documental, explorat??rio e qualitativo. Como resultados, verificou-se que os programas de qualidade de excel??ncia reconhecida nacional e internacionalmente apresentaram estrat??gias deliberadas (MINTZBERG, 1978) sistematicamente ao longo dos anos, tendo como foco a melhoria de seus desempenhos no sistema de avalia????o da CAPES. Por consequ??ncia, trouxeram melhorias de estruturas e disponibilidades de recursos, para que os programas pudessem proporcionar aos seus pesquisadores, condi????es para que eles tivessem o foco exclusivamente nas pesquisas. Al??m disso, foi poss??vel verificar tr??s efeitos das estrat??gias adotadas pelos programas: a) a frequ??ncia e o n??mero de mestres e doutores titulados a cada ano; b) o dinamismo na composi????o (altera????es/adapta????es) do corpo de docentes; c) consolida????o das redes de coautoria de publica????es entre os professores do corpo docente do mesmo programa. Constatou-se tamb??m que os programas que progrediram consecutivamente entre os anos de 2001 a 2009 e obtiveram as notas seis e sete no tri??nio de 2007-2009, tiveram como princ??pio em suas tomadas de decis??es, que inclui a escolha da estrat??gia a ser adotada, os crit??rios do sistema de avalia????o da CAPES.