Document details

WEB SCRAPING AND DATA SCIENCE IN APPLIED RESEARCH IN COMMUNICATION: a study on online reviews

Author(s): Tenorio de Farias, Marcello ; Angeluci, Alan César Belo ; Passarelli, Brasilina

Date: 2021

Origin: Oasisbr

Subject(s): Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Data Scraping; Web scraping; Data Science; Online Evaluation; Data Scraping; Web scraping; Data Science; Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Data Scraping; Web scraping; Data Science; Communication.; Online Evaluation; Online Evaluation; Data Scraping; Data Scraping; Web scraping; Web scraping; Data Science; Data Science; Online Evaluation; Online Evaluation; Data Scraping; Data Scraping; Web scraping; Web scraping; Data Science; Data Science


Description

With the spread of access and use of information through the web and social networks, information retrieval in large volumes of data has become unfeasible by manual methods. In this applied study, the contribution of the development and use of a prototype tool for automatic data scraping from online evaluations made on Google Maps – Discovery Stars – was reported. The retrieved data allowed us to investigate how these assessments can have the potential to influence the behavior of the platform's users. Among the results, it was observed that the reading and posting of reviews impact the formation of opinion and motivations of Google Maps users.  

With the spread of access and use of information through the web and social networks, information retrieval in large volumes of data has become unfeasible by manual methods. In this applied study, the contribution of the development and use of a prototype tool for automatic data scraping from online evaluations made on Google Maps – Discovery Stars – was reported. The retrieved data allowed us to investigate how these assessments can have the potential to influence the behavior of the platform's users. Among the results, it was observed that the reading and posting of reviews impact the formation of opinion and motivations of Google Maps users.

Document Type Journal article
Language Portuguese
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