Detalhes do Documento

The technological development in the area of informatics and telecoms has arised new concepts of economy and product, besides new patterns of organization to the companies dealing in this market. This work aims to assess the applicability of Product Development Management (PDM) and Production Management (PM) methods to digital products, and examines some particularities of the application in this field. Quality Function Deployment (QFD) and Production Planning and Control (PPC), applied in two different types of digital goods, in the same company of the Mobile Telecoms segment, are underlined through the study. The results of the work are based in two projects developed under the strategy of action research in a Brazilian company of mobile telecoms. In the studied cases, it has been possible to distinguish, eventually, the phases of the process in which it was adequate to use the PDM approach, using QFD, and the PM approach. Based on the research results, we present also some similarities and differences between the application of these methods in the studied projects and the traditional application, found in literature.

The technological development in the area of informatics and telecoms has arised new concepts of economy and product, besides new patterns of organization to the companies dealing in this market. This work aims to assess the applicability of Product Development Management (PDM) and Production Management (PM) methods to digital products, and examines some particularities of the application in this field. Quality Function Deployment (QFD) and Production Planning and Control (PPC), applied in two different types of digital goods, in the same company of the Mobile Telecoms segment, are underlined through the study. The results of the work are based in two projects developed under the strategy of action research in a Brazilian company of mobile telecoms. In the studied cases, it has been possible to distinguish, eventually, the phases of the process in which it was adequate to use the PDM approach, using QFD, and the PM approach. Based on the research results, we present also some similarities and differences between the application of these methods in the studied projects and the traditional application, found in literature.

O desenvolvimento tecnológico na área de informática e telecomunicações fez surgir novos conceitos de economia e produto, além de novos modelos de organização das empresas envolvidas nesse mercado. Este trabalho tem o objetivo de avaliar a aplicabilidade de métodos de Gestão de Desenvolvimento de Produtos (GDP) e Gestão da Produção (GP) a produtos digitais, e verificar algumas particularidades da aplicação nesse campo. São estudados, em especial, o Desdobramento da Função Qualidade (QFD) e o Planejamento e Controle da Produção (PCP), aplicados a dois tipos diferentes de produtos digitais, em uma mesma empresa do segmento de Telecomunicações Móveis. Os resultados do trabalho são baseados em dois projetos desenvolvidos utilizando a estratégia de pesquisa-ação em uma empresa brasileira de Telecomunicações Móveis. Ao final, foi possível distinguir, nos casos estudados, as fases do processo adequadas para a utilização da abordagem sob a ótica da GDP, aplicando o QFD, e da abordagem sob a ótica da GP. Baseando-se nos resultados da pesquisa, são também apresentadas algumas similaridades e diferenças da aplicação desses métodos nos projetos estudados em relação à aplicação tradicional, encontrada na bibliografia.