Author(s):
Willerding, Inara Antunes Vieira ; Silveira, Ana Clara Medeiros ; Berchin, Issa Ibrahim ; Lapolli, Édis Mafra ; Andrade Guerra, José Baltazar Salgueirinho Osório de
Date: 2016
Origin: Oasisbr
Subject(s): Strategic management; Sustainable development; Organizational aesthetics.; Administración estratégica; Desarrollo sostenible; Estética Organizacional.; Strategic management; Sustainable development; Organizational aesthetics; Strategic management; Strategic management; Sustainable development; Sustainable development; Organizational aesthetics.; Organizational aesthetics.; Administración estratégica; Administración estratégica; Desarrollo sostenible; Desarrollo sostenible; Estética Organizacional.; Estética Organizacional.; Strategic management; Strategic management; Sustainable development; Sustainable development; Organizational aesthetics; Organizational aesthetics
Description
This paper aims to provide an aesthetic approach to verify the contribution of organizational aesthetics in strategic management for sustainable development. In order to accomplish this objective, a systematic literature review was conducted with a qualitative approach. The results show that organizational aesthetics may contribute to the competitiveness, effectiveness and creativity of the organizations, stimulate knowledge acquisition by reinforcing and improving the best relation between employees and the company’s goals, made possible through aesthetics interventions in the workplace. Thus, focusing on improving the perceived quality of workplace, stimulating creativity, innovation, and seeking a more balanced relationship between stakeholders and natural environment.
Este artículo tiene el objetivo de proporcionar un abordaje estético para verificar la contribución de la estética organizacional en la gestión estratégica para el desarrollo sostenible. Para alcanzar este objetivo, una revisión sistemática de la literatura fue realizada, con abordaje cualitativo. Los resultados muestran que la estética organizacional contribuye para la competitividad, eficacia y creatividad de las organizaciones, estimulando la adquisición de conocimientos, reforzando y mejorando la relación entre los empleados ylos objetivos de la empresa, posibilitada por intervenciones estéticas en el local de trabajo. Entonces, com foco en mejorar la calidad percibida del local de trabajo, estimula la creatividad, la innovaciónyla búsqueda por una relación más equilibrada entre los stakeholders e el ambiente natural.
This paper aims to provide an aesthetic approach to verify the contribution of organizational aesthetics in strategic management for sustainable development. In order to accomplish this objective, a systematic literature review was conducted with a qualitative approach. The results show that organizational aesthetics may contribute to the competitiveness, effectiveness and creativity of the organizations, stimulate knowledge acquisition by reinforcing and improving the best relation between employees and the company’s goals, made possible through aesthetics interventions in the workplace. Thus, focusing on improving the perceived quality of workplace, stimulating creativity, innovation, and seeking a more balanced relationship between stakeholders and natural environment.
