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André Gunder Frank is an economist, a sociologist and many other things rolled into one, but always a “frank” believer in macrohistorical perspective of analysis. The historical process for man and nature is one and continuous. It cannot be reduced to past 500 years to suit the Eurocentric interests. The rise of Europe is a passing phenomenon. Europe bought a ticket with American silver to join the Asian band wagon. Europe did not create any new capitalist system ab ovo as proclaimed and defended by most social scientists of the West, including the grandfathers of sociology and their more modern descendants. Andre Gunder Frank presents a challenge to the hegemonic forces that continue to obfuscate the reality projecting ideological categories as scientific truths.