Document details

Integrating Sales Data and Customer Insights Across Channels in the Bookstore Sector: A Framework to Support Business Intelligence-Based Decision-Making

Author(s): Pedro Cabral de Araujo Junior

Date: 2026

Persistent ID: https://hdl.handle.net/10216/176080

Origin: Repositório Aberto da Universidade do Porto

Subject(s): Outras ciências da engenharia e tecnologias; Other engineering and technologies


Document Type Master thesis
Language English
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