Author(s):
Jugend, Daniel [UNESP] ; da Silva, Sérgio Luis ; Oprime, Pedro Carlos ; Pimenta, Márcio Lopes
Date: 2018
Persistent ID: http://hdl.handle.net/11449/177483
Origin: Oasisbr
Subject(s): Brazilian high-tech companies; Functional integration; New product development; Organizational frameworks; Brazilian high-tech companies; Brazilian high-tech companies; Functional integration; Functional integration; New product development; New product development; Organizational frameworks; Organizational frameworks
Description
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Transference of new technological solutions requires integration between different functions and specialists involved in new product development (NPD). This paper examines management practices for integration between research and development (R&D) with others involved in NPD and proposes a framework based on organizational variables. An organizational framework (ONPD) is constructed based on an analysis of the literature and evidence of case studies in Brazilian high-tech companies. It was observed that apart from the traditional use of cross-functional teams, these companies adopted integration practices including the use of employees from marketing with experience previously gained from R&D, knowledge of the technology roadmap, and the project office structure. According to the interviewee perceptions, these initiatives may generate positive impacts on functional and organizational performance.
Department of Production Engineering, São Paulo State University UNESP
Information Science Department, Federal University of São Carlos UFSCar
Department of Production Engineering, Federal University of São Carlos
Faculty of Management and Business, University of Uberlândia UFU
Department of Production Engineering, São Paulo State University UNESP
