Author(s): Médola, Ana Silvia Lopes Davi [UNESP] ; Lelis, Mariane Frascareli [UNESP]
Date: 2020
Persistent ID: http://hdl.handle.net/11449/201225
Origin: Oasisbr
Subject(s): Semiotics; Social networks; TV Unesp; University television; Visibility; Semiotics; Semiotics; Social networks; Social networks; TV Unesp; TV Unesp; University television; University television; Visibility; Visibility
Made available in DSpace on 2020-12-12T02:27:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2019-05-01
Non-hegemonic Brazilian television stations such as university TVs find in the current media context the possibility of new content distribution flows in relation to those structured in the analogue system. This is because digital con-vergence, coupled with the emergence of social networks, are potential resources to promote the visibility of their programs, as they favor the dissemination of the contents available to different audiences. Under the semiotic look of social inter-action and visibility regimes, the present project analyzes the strategies adopted by TV Unesp in social networks and identifies a content dissemination logic subordinated to the commercial purposes of these platforms. The analysis of the results of the publications on Facebook to promote visibility shows how the logic of algorithm-driven monetization reaffirms the hegemony of commercial media organizations in the ecosystem of social networks.
Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp)
Universidade Estadual Paulista Júlio de Mesquita Filho (Unesp)
