Author(s): Ribeiro, Ricardo Luis Oliveira Sousa
Date: 2020
Persistent ID: http://hdl.handle.net/10362/107374
Origin: Repositório Institucional da UNL
Project/scholarship: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID/ECO/00124/2013/PT;
Subject(s): BiG; Internationalization; Banking; Digital; Platforms; Wholesale; Retail; Deposits; SMEs; Trading; Wealth management; Italy; Financial; Business model
Through financial analysis, this paper aims at studying the profitability of BiG’s international expansion to Italy. After understanding how BiG works and through thorough research of the banking market in Italy, a business model was constructed, based on market potential and previously identified segments in the bank that possess distinct factors, which allow them to stand out in the new market. It showed that, despite strong competition, Italy is a very large market and BiG will be able to capture a share of it that can bring them positive results. Based on these, it is recommended that the bank follows the expansion path, by bringing with them the SME financing app, for Wholesale and Trading Platforms, Deposits, Wealth Management and Advisory, for Retail.
