Author(s): Magalhães, Maria Margarida Figueirinhas Monteiro de
Date: 2020
Persistent ID: http://hdl.handle.net/10362/107437
Origin: Repositório Institucional da UNL
Project/scholarship: info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID/ECO/00124/2013/PT;
Subject(s): Mobility; Digital; Electric; Automotive
The purpose of this master thesis is to understand the dynamics embedded in the mobility industry that will reshape automobile landscape and how it will influence the viability of Daimler business in the future. The project describesthe intrinsic characteristics of Daimler’s Corporate Strategy and its vision regarding industry trends and markets risks associated with this changing environment. The project scrutinizesand compares Daimler’s plan with competitors ‘approach over these issues, underscoring advantages and opportunities while questioning the feasibility of some of those new mobility solutions. The understanding of the overall industry scenario was an important practical step to improve the valuation methods carried outin the final sectionof this project.
