Document details

The cannabis sector in Portugal, as well as in Europe, is going through a long journey towards its regulation and legalization. Opinions are divided on the two sides of the coin, with some who argue with support in some scientific studies already carried out that cannabis has positive therapeutic properties, however, in an opposite opinion we have its negative connotation to the drug and its psychoactive effects. As this plant has several components and THC (Tetrahydrocannabinol) is the only responsible for the psychoactive effects, due to a generalization the perception of CBD (Cannabidiol) has also been affected. Currently, the CBD (Cannabidiol) suffers from a serious problem of transparency and honesty, which means that society is still not properly informed about this substance, making room for fraud and other suspicions. The focus of this study will be to understand the current perception of CBD (Cannabidiol) by the Portuguese population and to understand how this affects the market and how the situation can be changed/improved. For this, the study will be supported by an analysis of scientific literature and build a qualitative market research and apply it in focus group to draw conclusions based on the opinions of potential consumers.