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The purpose of the following business plan is to define all the aspects and procedures that will guide the company Mainroad through the development of a new project in the present year of 2010. Moreover it will serve as an outline for all the operations that may be conducted, in the next four years of this venture, in order to reach the main objective - the release and success of a new Software solution in the Portuguese market by October of the mentioned year. The project will be financed by the company’s own capital starting with a Capital Share of 700,000€ through which the company will be able to start the project. In addition, it is expected that the company will apply to the QREN innovation subsidy program from IAPMEI, which can result in the additional financing of 400,000€. Mainroad belongs to Sonae group and it has been acquiring a lot of expertise in the IT area since 1995, when it started to operate as the IT department of the group. By focusing on innovation Mainroad wants to sell an IT investments solution composed by a software application and hardware box to overcome the lack of IT investments transparency among companies. Nowadays companies are recovering from an economic recession and they are aware of the need to maximize their investments, reduce redundant costs and stay competitive in a more increasingly global market. The management of IT department of the group. By focusing on innovation Mainroad wants to sell an IT investments solution composed by a software application and hardware box to overcome the lack of IT investments transparency among companies. Nowadays companies are recovering from an economic recession and they are aware of the need to maximize their investments, reduce redundant costs and stay competitive in a more increasingly global market. The management of IT investments requires, like any other pivotal asset, high quality and organized information and tools to support decisions and their respective analysis. Especially in IT investments, due to its results’ intangible nature, decision makers find a lot of uncertainty when buying other projects or disinvesting. For instance, 50% of the decisions markers (in the Iberian Market) pointed out that it is very difficult to decide over an IT project because they find very difficult to justify the project’s value for the business units. The purpose of this solution is to answer, with the right information, to questions that arise to decision takers – mainly CEO, CFO and CIO - when trying to manage a company IT infrastructure. The targeting will be done in order to reach Portuguese companies with high rates of IT spending/Total Revenue – since these are the ones that own the most complex infrastructures. These targets correspond to companies belonging to the Financial Services, Communication and and Public Administration Sectors, which have their businesses more dependent on IT systems.