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The main goal of this work project is to develop a Technology Market Transfer for the implementation of RAID, a revenue assurance solution designed by the company WeDo Technologies, in a B2B1 approach to the Spanish retailing market. After defining Spain as the best market to introduce this product, due to the great economical dimension of its retailers, a deep analysis concerning the company and its environment was executed. In the present days, retailers find themselves in an increasingly more competitive market; they are under the pressure of price deflation and customers are more cost-conscious and demanding than ever. Also millions of euros are lost annually in this industry due to poor billing management. To respond to these needs, RAID Retail is able to detect and prevent financial leakage as well as identify inconsistencies along the billing chain, increasing revenue, providing fast ROI and reducing time-to-market. After defining the targeted segments, distribution will be performed through zero-level and one-level channels and communication efforts will be developed in order to follow a pull strategy. Pricing will be dynamic and value-based regarding the annual revenue losses within each segment. The implementation will engage the improvement of the organization’s legitimacy and the settle of the new commercial adviser in Madrid’s headquarters. RAID’s launch is set to be on April 2010 and a full payback of the investment in the first year is predicted.