Autor(es): Peixinho, Inês
Data: 2010
Identificador Persistente: http://hdl.handle.net/10362/206303
Origem: Repositório Institucional da UNL
Assunto(s): Growth; Internationalization; Strategy
Detalhes do Documento
International Expansion of Jerónimo Martins to Poland: The rationale behind Biedronka’s Success
Descrição
This Work Project analyzes the success of Jerónimo Martins in Poland, and it provides a better understanding of Biedronka’s success. It is divided in two main parts: Part I, which is the case study itself, is composed by an overview of the company background and of the Polish retail industry since the company entered the market, and provides a better understanding of the success of Biedronka; and, Part II, in which an analysis is conducted through a Literature Review and Biedronka’s Empirical Findings are related to the former.
Tipo de Documento
Dissertação de mestrado
Idioma Inglês
Contribuidor(es) RUN; Costa, Luís Almeida
Licença CC
Idioma Inglês
Contribuidor(es) RUN; Costa, Luís Almeida
Licença CC
