Author(s): Peixinho, Inês
Date: 2010
Persistent ID: http://hdl.handle.net/10362/206303
Origin: Repositório Institucional da UNL
Subject(s): Growth; Internationalization; Strategy
Document details
International Expansion of Jerónimo Martins to Poland: The rationale behind Biedronka’s Success
Description
This Work Project analyzes the success of Jerónimo Martins in Poland, and it provides a better understanding of Biedronka’s success. It is divided in two main parts: Part I, which is the case study itself, is composed by an overview of the company background and of the Polish retail industry since the company entered the market, and provides a better understanding of the success of Biedronka; and, Part II, in which an analysis is conducted through a Literature Review and Biedronka’s Empirical Findings are related to the former.
Document Type
Master thesis
Language English
Contributor(s) RUN; Costa, Luís Almeida
CC Licence
Language English
Contributor(s) RUN; Costa, Luís Almeida
CC Licence
