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The tourism sector is on a fast progress and in the need for new and innovative promotional tools. The demand for entertaining/cultural products is increasing and the supply for emerging technologies that enable different experiences is still not abundant. The offering of information for tourism spots of interest is still traditional, limited and grey. In order to fulfill this pressing need in the tourism market, YDreams designed and developed a new scenic viewer product, using Augmented Reality (AR) technology. As a result, the Virtual Sightseeing (VS) product was developed for a B2B market searching for new technologies able to offer the public the chance to explore the details of tourist spots of interest and, to help promoting their tourism market and bring audiences closer to those tourist spots of interest in a far more innovative way than competition. France was the UE selected country regarding that, it is the most known for its rich cultural heritage and urban/natural views, also with an increasing demand for thematic parks and one of the main tourism destinations in the world. This Marketing Plan was designed, with the purpose to successfully implement the Virtual Sightseeing product in the French market. Therefore, we agreed on the viability of the introduction of YDreams - Virtually Sightseeing product, a global company that is redefining the concept of interactivity, targeting French organizations that control tourist attractions in spots of interest.