Author(s): Luís, Maria Carlos Candeias da Silva
Date: 2010
Persistent ID: http://hdl.handle.net/10362/206351
Origin: Repositório Institucional da UNL
Subject(s): Multidivisional organisational structure; McKinsey; ICI; Unilever; CUF
Document details
The transfer of management consulting to Europe: a comparative study
Description
The purpose of the following Work Project is to make a comparison between the recommendations that McKinsey & Company made to Imperial Chemical Industries, Unilever, and Companhia União Fabril in the 1960s and 1970s and how the consulting firm shaped European companies’ strategies to face competition in the European market. These companies had mainly grown by mergers and acquisitions resulting in very complicated organisational structures and poor orientation to put products in the market.
Document Type
Master thesis
Language English
Contributor(s) RUN; Silva, Álvaro Ferreira da Silva
CC Licence
Language English
Contributor(s) RUN; Silva, Álvaro Ferreira da Silva
CC Licence
