Autor(es): Luís, Maria Carlos Candeias da Silva
Data: 2010
Identificador Persistente: http://hdl.handle.net/10362/206351
Origem: Repositório Institucional da UNL
Assunto(s): Multidivisional organisational structure; McKinsey; ICI; Unilever; CUF
Detalhes do Documento
The transfer of management consulting to Europe: a comparative study
Descrição
The purpose of the following Work Project is to make a comparison between the recommendations that McKinsey & Company made to Imperial Chemical Industries, Unilever, and Companhia União Fabril in the 1960s and 1970s and how the consulting firm shaped European companies’ strategies to face competition in the European market. These companies had mainly grown by mergers and acquisitions resulting in very complicated organisational structures and poor orientation to put products in the market.
Tipo de Documento
Dissertação de mestrado
Idioma Inglês
Contribuidor(es) RUN; Silva, Álvaro Ferreira da Silva
Licença CC
Idioma Inglês
Contribuidor(es) RUN; Silva, Álvaro Ferreira da Silva
Licença CC
