Detalhes do Documento

“Cangurus'” is a company that runs kindergartens inside companies. The objective is to provide child care service for companies with knowledge workers. Given the lack of kindergartens in Lisbon it would solve two problems at the same time. Cangurus’ value of this project is the ability to split the costs between employer and employee and in this way provide the service at half the price. The potential market is companies with more than 285 knowledge workers. There are 119 that have that profile (e.g. Hospital da Luz, Vodafone, Clínica Cuf Cascais, and L’Oreal). We need to have access to Top Management in order to explain and sell our service. They are the decision makers. Since they are not easy to reach we want to partner with people that easily access them. We have to partner with two high profile individuals who have agreed to work with us. The level of confidence that parents have on a kindergarten strongly depends on the childhood educators. We count on having the best working with us. Our competitors are the private kindergartens. They are expensive and not enough. Their advantage is the know-how and the loyalty of their costumers. Ours is the low price, the proximity between children and parents and the impact that it brings to the work environment. It increases productivity, lowers the absenteeism and tardiness rate and is a powerful tool to retain talents. We only need to build one kindergarten to breakeven. The social capital will be 100 000 Euros and it will be provided by an angel investor that will also be the advisor in the project. In 5 years, we expect to have at least 7 kindergartens functioning.