Detalhes do Documento

This dissertation aims to study a set of possible features for a new business idea: the concept of a virtual fashion wardrobe, as well as its viability in the Portuguese market. To do that, it was conducted a research methodology, through Experts In-depth Interviews, Focus Groups Sessions, In-depth Interviews and an Online Survey. By analysing the results obtained during the research process, some features were defined. Through that study, it was also concluded that this app should not be released by an entrepreneur, but rather by an already well-established brand as a complement of its digital communication, mainly due to the huge financial requirements needed to initiate that project