Document details

Consulting project for the Brisa's marketing department: strategic recommendations to capture the senior segment in the mobility industry

Author(s): Gonçalves, Ana Leonor ; Lacerda, Frederico ; Andrade, Inês ; Alves, Maria

Date: 2019

Persistent ID: http://hdl.handle.net/10362/69727

Origin: Repositório Institucional da UNL

Subject(s): Consultancy; Mobility; Senior; Silver; Market; Grey; Market; Automotive; Industry; Brisa


Document Type Master thesis
Language English
Contributor(s) RUN; Casquinho, Constança
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