Detalhes do Documento

This paper aims to contextualize and describe the process of creating and developing an interactive film-campaign, "The Weight of Water", which aims to raise awareness and inspire a change in public perception about mental health in High-performance Sport, with a particular focus on swimming. It seeks to outline a discussion on the agency of cinematic interactivity in promoting the public's engagement, and its consequent relevance in the context of "Social Good Campaigns". Through narratives based on real testimonies of Olympic swimmers, "The Weight of Water" challenges the "spect-actor" to navigate between two films, between the "poetry" of swimming and the "pressure" of present-day elite sports. The "click" of the mouse, which allows switching between the two films, is analyzed in its double condition, as a manifestation of the "spect-actor's" agency as much as a symbol-sign of the infinitesimal gesture that separates success from frustration in sports competition.