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How to lead the wine region of Alentejo towards a luxury positioning in foreign...

Baptista, Teresa Maria Nunes

This study explores if the development of the Alentejo regional wine brand is a viable approach for the region to achieve a luxury positioning internationally. The literature review established the concept of luxury, country of origin and regional branding, from which we were able to infer research questions. Exploratory qualitative interviews were conducted with producers and organizations (N=11). We conclude ...


Instagram use and appearance-related comparison: the impact on the body image o...

Laknit, Sofia

It is no secret that the us age of Social Site Network (SNS)has become part of our daily life over the last 10 years, with Instagram being the second most used and most engaged social media nowadays. Indeed, the popular photo-sharing network grew tremend ously and continues to expand its horizons, with an average of 1 billion monthly users.Throughout this study, we are taking a closer look to how Instagram usea...


Banco BiG - financial plan of the international expansion to Italy

Ribeiro, Ricardo Luis Oliveira Sousa

Through financial analysis, this paper aims at studying the profitability of BiG’s international expansion to Italy. After understanding how BiG works and through thorough research of the banking market in Italy, a business model was constructed, based on market potential and previously identified segments in the bank that possess distinct factors, which allow them to stand out in the new market. It showed that...


Saúde mental, qualidade de vida e acesso aos cuidados de saúde na comunidade br...

Viana, Vanessa Ranieri Cervinho

A utilização de serviços de saúde tem implicações importantes para o estado de saúde das populações. As políticas de imigração adoptadas nos países de destino têm influência no estado de saúde das comunidades imigrantes. Políticas que limitam o acesso de imigrantes aos cuidados de saúde aumentarão a vulnerabilidade e os riscos na saúde. Apesar da imigração promover uma série de rupturas na vida do sujeito, migr...


O duplo problema da pornografia gay na arte

Marques, Bruno

Partindo do filme Hero, Captain, and Stranger (2009) de João Pedro Vale e Nuno Alexandre Ferreira, o presente ensaio questiona as fronteiras convencionais que separam a arte (e o erotismo) da “pornografia” a fim de discutir, dentro do paradigma actual das sociedades democráticas, dois tópicos que aqui se entrelaçam: (1) os limites do permissível e da liberdade de expressão em contexto artístico; (2) os preconce...


The predictive power of the yield curve: the Portuguese case

Martins, Filipe Afonso Borges De Castro De Oliveira

This work project studies the historical relationship between the yield curve and real economic activity in Portugal, comparing results with Germany and Spain. Controlling for other indicators, on average, each percentage point increase in the Portuguese yield spread was associated with a 0.6 pp. increase in real growth over the subsequent year. In general,a longer maturity short-term rate is preferable in Port...


The influence of electronic word-of-mouth and brand image on purchase intention

Antunes, Ana Catarina Conchinha

This study aims to assess the influence of electronic word-of-mouth and brand image on purchase intention. The purpose is also to contribute to the marketing literature and gather insights to help companies developing better strategies.The research approach relied on an experimental design and on a questionnaire to collect data and their analysis was done through SPSS. This study proved that good electronic wor...


Género e voyeurismo desmontado

Marques, Bruno; Duarte, Miguel Mesquita

How does experimental cinema disassemble voyeurism? And what are its political implications when viewed from different gender positions? Yoko Ono's Fly (1970) questions the role of women as passive objects by means of a 'masculine' intruder in the form of a fly. Andy Warhol's Blowjob (1964) explores the vulnerability of a sexually aroused man and holds the viewer accountable for watching him. In Copies (1975), ...


Velhos e Novos Mundos.

Bettencourt, José; Teixeira, André; Teixeira, André Pinto de Sousa Dias


Rhinitis associated with asthma is distinct from rhinitis alone

Bousquet, J; Melén, E; Haahtela, T; Koppelman, G H; Togias, A; Valenta, R; Akdis, C A; Czarlewski, W; Rothenberg, M; Valiulis, A; Wickmann, M

Asthma, rhinitis and atopic dermatitis (AD) are interrelated clinical phenotypes that partly overlap in the human interactome. The concept of "one-airway-one-disease", coined over 20 years ago, is a simplistic approach of the links between upper- and lower-airway allergic diseases. With new data, it is time to reassess the concept. This article reviews (i) the clinical observations that led to Allergic Rhinitis...


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