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Social business: A new dimension for education and training in organizations: T...

Ferreira, Maria João; Seruca, Isabel; Moreira, Fernando

Organizations have suffered a large (r)evolution at the social, economic and technological levels. A change of paradigm in what comes to information systems and technologies (IST) used in the day-to-day life of every citizen, by itself, does not sustain such a transformation; it is therefore necessary a change of culture and behaviour. The use of IST in an appropriate and integrated way with the organization's ...


Main factors in the adoption of digital marketing in startups: A online focus g...

Teixeira, Sérgio; Branco, Frederico; Martins, José; Au-Yong-Oliveira, Manuel; Gonçalves, Ramiro; Perez-Cota, Manuel; Jorge, Filipa; Moreira, Fernando

The main purpose of this paper is to help small businesses such as startups to successfully adopt and implement digital marketing as a strategy in their business plan. Given that many of these companies have a considerable number of fragile internal characteristics, such as a lack of access to financial capital while lacking also qualified human resources, they can't adopt a technology without first evaluating ...


Exploring Integration Issues in A Blended Mobile Learning Model context oriente...

Ferreira, Maria João; Moreira, Fernando

The teaching is undergoing an evolution that goes from the traditional lecture classroom, through distance learning (e_Learning), to the combination of the two forms – Blended Learning (b_Learning). In this context, and given past experiences of teaching evolution and more specifically teaching-learning process in institutions of higher education is moving from a traditional model to a Blended Mobile Learning (...


A theoretical analysis to digital marketing adoption by startups

Teixeira, Sérgio; Martins, José; Branco, Frederico; Gonçalves, Ramiro; Au-Yong-Oliveira, Manuel; Moreira, Fernando

With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secu...


Sistemas de informação aplicados a sistemas de iluminação pública.

Seca, Nuno

Dissertação de Mestrado em Sistemas de Informação.; A Gestão eficiente da iluminação pública é cada vez mais pertinente. Fruto da necessidade de redução e contenção de custos, a tentação tem levado a que diversas entidades optem pelo “apagamento” dos equipamentos de iluminação. Um vez que este procedimento hipoteca a segurança dos transeuntes e porque há sistemas que permitem a redução de custos com recurso a r...


Digitalization, sustainability and internationalization Nexus: Insights from po...

Durão, Natércia; Moreira, Fernando; Santos-Pereira, Carla; Lobo, Carla Azevedo

The convergence of digitalization, sustainability, and internationalization represents a fundamental paradigm shift in today’s world of global business. This paper delves into the intricate relationship among these three pillars and their transformative impact on businesses, economies, and societies worldwide. Digitalization, characterized by the adoption of digital technologies, serves as a catalyst for intern...


Early internationalization enhancing factors: Comparative study for Portuguese ...

Maldonado, Isabel; Pacheco, Luís Miguel; Lobo, Carla Azevedo

Com base numa revisão exaustiva da literatura esta investigação pretende averiguar qual a importância atribuída a diversos fatores considerados potenciadores/indutores do processo de internacionalização por parte das empresas que se internacionalizam cedo no seu ciclo de vida, utilizando a avaliação das opiniões dos próprios empresários. São considerados fatores como as redes relacionais, as competências especí...


Educação financeira nos currículos das escolas: um passo de gigante [artigo de ...

Pacheco, Luís Miguel

O Dia Mundial da Poupança foi criado em 1924, durante o primeiro congresso World Society of Savings Banks, em Milão, Itália. [...]


Rethinking the creation of open educational resources: A model for virtual lear...

Arango-Vásquez, Sandra Isabel; Manrique-Losada, Bell; Quiceno-Castañeda, Beatriz Eugenia; Moreira, Fernando

The evolution and transformation from traditional to digital education have highlighted the need to produce open-access content. Open Educational Resources (OERs) are materials shared in freely accessible repositories for using by professors, students, and researchers in educational contexts. The low production of OERs has led to research efforts to understand the causes and propose alternatives to foster the c...


Integration of causal inference in the DQN sampling process for classical contr...

Velez Bedoya, Jairo Ivan; Gonzalez Bedia, Manuel; Castillo Ossa, Luis Fernando; Arango Lopez , Jeferson; Moreira, Fernando

In this study, causal inference is integrated into deep reinforcement learning to enhance sampling in classical control environments. The problem we’re working on is "classical control," where an agent makes decisions to keep systems balanced. With the help of artificial intelligence and causal inference, we have developed a method that adjusts a deep Q-network’s experience memory by adjusting the priority of t...


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