Detalhes bibliográficos
| Resumo: | Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry |
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| Autores principais: | Palencarova, Martina |
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| Outros Autores: | Hohos, Tomas; Correia, Ricardo; Cunha, Carlos R. |
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| Assunto: | Marketing Digital marketing Hotels Social media |
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| Ano: | 2022 |
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| País: | Portugal |
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| Tipo de documento: | comunicação em conferência |
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| Tipo de acesso: | acesso restrito |
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| Instituição associada: | Instituto Politécnico de Bragança |
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| Idioma: | inglês |
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| Origem: | Biblioteca Digital do IPB |
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