Publicação
Medieval fair of torre de moncorvo – visitor’s perspective
| Resumo: | The Medieval Fair of Torre de Moncorvo, located in the north of Portugal, has several editions since 2011, and itshistorical context is associated with D. Dinis and iron. This event stands out from other medieval fairs for the involvement of the local population. Thus, the present study aimed to analyze the profile of the Medieval Fair visitor, considering the following objectives: identify the visitor profile; determine visitor motivations; assess the level of visitor satisfaction; analyze visitor behavioral intentions. A quantitative methodology was adopted with the application of a questionnaire survey to visitors of the fair. The questionnaire was applied in two formats, on paper and online, obtaining 300 responses.A factor analysis was also performed, where three motivational factors and one attraction factor were found. Based on the factors identified, it can be concluded that visitors to the Medieval Fair of Torre de Moncorvo are attracted to this event for cultural reasons, seeking to relax and socialize, and are willing to recommend the municipality and the event, and return at the next opportunity. The results of the study can help the organization of the event to adjust the next editions of the fair to the profile of the visitor. |
|---|---|
| Autores principais: | Moreira, Maria Raquel Gomes |
| Outros Autores: | Esteves, Elsa Tavares; Esteves, Salete |
| Assunto: | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| Ano: | 2024 |
| País: | Portugal |
| Tipo de documento: | comunicação em conferência |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | Instituto Politécnico de Bragança |
| Idioma: | inglês |
| Origem: | Biblioteca Digital do IPB |
| _version_ | 1867173197185548288 |
|---|---|
| author | Moreira, Maria Raquel Gomes |
| author2 | Esteves, Elsa Tavares Esteves, Salete |
| author2_role | author author |
| author_facet | Moreira, Maria Raquel Gomes Esteves, Elsa Tavares Esteves, Salete |
| author_role | author |
| contributor_name_str_mv | Biblioteca Digital do IPB |
| country_str | PT |
| creators_json_txt | [{\"Person.name\":\"Moreira, Maria Raquel Gomes\"},{\"Person.name\":\"Esteves, Elsa Tavares\",\"Person.identifier.orcid\":\"0000-0002-8463-9842\"},{\"Person.name\":\"Esteves, Salete\",\"Person.identifier.orcid\":\"0000-0002-1353-8462\"}] |
| datacite.contributors.contributor.contributorName.fl_str_mv | Biblioteca Digital do IPB |
| datacite.creators.creator.creatorName.fl_str_mv | Moreira, Maria Raquel Gomes Esteves, Elsa Tavares Esteves, Salete |
| datacite.date.Accepted.fl_str_mv | 2024-01-01T00:00:00Z |
| datacite.date.available.fl_str_mv | 2024-06-21T13:09:58Z |
| datacite.date.embargoed.fl_str_mv | 2024-06-21T13:09:58Z |
| datacite.rights.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| datacite.subjects.subject.fl_str_mv | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| datacite.titles.title.fl_str_mv | Medieval fair of torre de moncorvo – visitor’s perspective |
| dc.contributor.none.fl_str_mv | Biblioteca Digital do IPB |
| dc.creator.none.fl_str_mv | Moreira, Maria Raquel Gomes Esteves, Elsa Tavares Esteves, Salete |
| dc.date.Accepted.fl_str_mv | 2024-01-01T00:00:00Z |
| dc.date.available.fl_str_mv | 2024-06-21T13:09:58Z |
| dc.date.embargoed.fl_str_mv | 2024-06-21T13:09:58Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | http://hdl.handle.net/10198/29917 |
| dc.language.none.fl_str_mv | eng |
| dc.publisher.none.fl_str_mv | Sciendo |
| dc.rights.cclincense.fl_str_mv | http://creativecommons.org/licenses/by/4.0/ |
| dc.rights.none.fl_str_mv | http://purl.org/coar/access_right/c_abf2 |
| dc.subject.none.fl_str_mv | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| dc.title.fl_str_mv | Medieval fair of torre de moncorvo – visitor’s perspective |
| dc.type.none.fl_str_mv | http://purl.org/coar/resource_type/c_5794 |
| description | The Medieval Fair of Torre de Moncorvo, located in the north of Portugal, has several editions since 2011, and itshistorical context is associated with D. Dinis and iron. This event stands out from other medieval fairs for the involvement of the local population. Thus, the present study aimed to analyze the profile of the Medieval Fair visitor, considering the following objectives: identify the visitor profile; determine visitor motivations; assess the level of visitor satisfaction; analyze visitor behavioral intentions. A quantitative methodology was adopted with the application of a questionnaire survey to visitors of the fair. The questionnaire was applied in two formats, on paper and online, obtaining 300 responses.A factor analysis was also performed, where three motivational factors and one attraction factor were found. Based on the factors identified, it can be concluded that visitors to the Medieval Fair of Torre de Moncorvo are attracted to this event for cultural reasons, seeking to relax and socialize, and are willing to recommend the municipality and the event, and return at the next opportunity. The results of the study can help the organization of the event to adjust the next editions of the fair to the profile of the visitor. |
| dirty | 0 |
| eu_rights_str_mv | openAccess |
| format | conferencePaper |
| fulltext.url.fl_str_mv | https://bibliotecadigital.ipb.pt/bitstreams/43e6ee99-b704-4bc2-b376-904fb049807b/download |
| id | ipb_4bddc726f0edc8c120a0717d0e53cecd |
| identifier.url.fl_str_mv | http://hdl.handle.net/10198/29917 |
| instacron_str | ipb |
| institution | Instituto Politécnico de Bragança |
| instname_str | Instituto Politécnico de Bragança |
| language | eng |
| network_acronym_str | ipb |
| network_name_str | Biblioteca Digital do IPB |
| oai_identifier_str | oai:bibliotecadigital.ipb.pt:10198/29917 |
| organization_str_mv | urn:organizationAcronym:ipb |
| person_str_mv | Moreira, Maria Raquel Gomes Esteves, Elsa Tavares Esteves, Elsa Tavares https://www.ciencia-id.pt/3614-29F4-BC16 3614-29F4-BC16 http://orcid.org/0000-0002-8463-9842 0000-0002-8463-9842 Esteves, Salete Esteves, Salete https://www.ciencia-id.pt/411F-4C00-6212 411F-4C00-6212 http://orcid.org/0000-0002-1353-8462 0000-0002-1353-8462 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Sciendo |
| reponame_str | Biblioteca Digital do IPB |
| repository_id_str | urn:repositoryAcronym:ipb |
| service_str_mv | urn:repositoryAcronym:ipb |
| spelling | engSciendopt_PTThe Medieval Fair of Torre de Moncorvo, located in the north of Portugal, has several editions since 2011, and itshistorical context is associated with D. Dinis and iron. This event stands out from other medieval fairs for the involvement of the local population. Thus, the present study aimed to analyze the profile of the Medieval Fair visitor, considering the following objectives: identify the visitor profile; determine visitor motivations; assess the level of visitor satisfaction; analyze visitor behavioral intentions. A quantitative methodology was adopted with the application of a questionnaire survey to visitors of the fair. The questionnaire was applied in two formats, on paper and online, obtaining 300 responses.A factor analysis was also performed, where three motivational factors and one attraction factor were found. Based on the factors identified, it can be concluded that visitors to the Medieval Fair of Torre de Moncorvo are attracted to this event for cultural reasons, seeking to relax and socialize, and are willing to recommend the municipality and the event, and return at the next opportunity. The results of the study can help the organization of the event to adjust the next editions of the fair to the profile of the visitor.application/pdfpt_PTMedieval fair of torre de moncorvo – visitor’s perspectiveMoreira, Maria Raquel GomesPersonalEsteves, Elsa TavaresDSpacehttp://dspace.org/items/4e6b2b0a-435c-49f2-8533-95bec998f596DSpacehttp://dspace.org/items/4e6b2b0a-435c-49f2-8533-95bec998f596EstevesElsa TavaresCiência IDhttps://www.ciencia-id.pt3614-29F4-BC16ORCIDhttp://orcid.org0000-0002-8463-9842PersonalEsteves, SaleteDSpacehttp://dspace.org/items/fda6f257-f565-4810-b563-6d5a6d0b7021DSpacehttp://dspace.org/items/fda6f257-f565-4810-b563-6d5a6d0b7021EstevesSaleteCiência IDhttps://www.ciencia-id.pt411F-4C00-6212ORCIDhttp://orcid.org0000-0002-1353-8462HostingInstitutionOrganizationalBiblioteca Digital do IPBe-mailmailto:dspace@ipb.ptdspace@ipb.ptISBNIsPartOf978-83-67405-28-7DOIIsPartOf10.2478/9788367405287-0062024-06-21T13:09:58Z20242024-01-01T00:00:00ZHandlehttp://hdl.handle.net/10198/29917http://purl.org/coar/access_right/c_abf2open accessmedieval fairvisitor profilevisitor motivationsvisitor satisfactionvisitor behavioral intentions510530 bytesother research producthttp://purl.org/coar/resource_type/c_5794conference paper2024http://creativecommons.org/licenses/by/4.0/http://purl.org/coar/access_right/c_abf2application/pdffulltexthttps://bibliotecadigital.ipb.pt/bitstreams/43e6ee99-b704-4bc2-b376-904fb049807b/downloadProceedings of the International Tourism Congress 23714754Mirandela |
| spellingShingle | Medieval fair of torre de moncorvo – visitor’s perspective Moreira, Maria Raquel Gomes medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| status | SINGLETON |
| subject.fl_str_mv | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| title | Medieval fair of torre de moncorvo – visitor’s perspective |
| title_full | Medieval fair of torre de moncorvo – visitor’s perspective |
| title_fullStr | Medieval fair of torre de moncorvo – visitor’s perspective |
| title_full_unstemmed | Medieval fair of torre de moncorvo – visitor’s perspective |
| title_short | Medieval fair of torre de moncorvo – visitor’s perspective |
| title_sort | Medieval fair of torre de moncorvo – visitor’s perspective |
| topic | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| topic_facet | medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions |
| url | http://hdl.handle.net/10198/29917 |
| visible | 1 |