Publicação
Fashion industry scandals: The media coverage afterward
| Resumo: | Fast fashion is often described as cheap fashion, following the current trends that go rapidly from warehouses to the stores to our homes. The aim is to buy clothes that follow trends even if there is no need. Having the new collection of any brand that follows this concept becomes not only the step to popularity but also a step for the person to feel good in their skin. However, fast fashion has numerous negative consequences, among them, the pollution it causes. The goal of this dissertation is twofold. First, it aims to explore media coverage related to fast fashion events, namely media coverage and the tone attributed to media articles written about this topic, by using the agenda-setting theory to respond to the first research question. Second, it aims to understand if, after scandals, companies decide to change their corporate social responsibility (CSR) and if considered guilty by the press, how they act upon it, focusing on one specific case – approaching the signaling theory, answering to the second and third research questions. The results show that the information spread by the media around the world is not done uniformly. However, they also indicate that fast fashion has been a topic increasingly addressed, especially in neutral and negative events (signaling theory). This dissertation contributes to literature by qualitatively exploring the relationship between media attention and fast fashion scandals while following the post-scandal phase. |
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| Autores principais: | Carvalho, Ana Marta da Silva Pereira de |
| Assunto: | Sustentabilidade -- Sustainability Responsabilidade social das empresas -- Corporate social responsibility Fast fashion Agenda setting Signaling theory Mass media Comunicação social |
| Ano: | 2022 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Fast fashion is often described as cheap fashion, following the current trends that go rapidly from warehouses to the stores to our homes. The aim is to buy clothes that follow trends even if there is no need. Having the new collection of any brand that follows this concept becomes not only the step to popularity but also a step for the person to feel good in their skin. However, fast fashion has numerous negative consequences, among them, the pollution it causes. The goal of this dissertation is twofold. First, it aims to explore media coverage related to fast fashion events, namely media coverage and the tone attributed to media articles written about this topic, by using the agenda-setting theory to respond to the first research question. Second, it aims to understand if, after scandals, companies decide to change their corporate social responsibility (CSR) and if considered guilty by the press, how they act upon it, focusing on one specific case – approaching the signaling theory, answering to the second and third research questions. The results show that the information spread by the media around the world is not done uniformly. However, they also indicate that fast fashion has been a topic increasingly addressed, especially in neutral and negative events (signaling theory). This dissertation contributes to literature by qualitatively exploring the relationship between media attention and fast fashion scandals while following the post-scandal phase. |
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