Publicação
Understanding how descriptive norms influence participation in collective action: The context of the housing movement in the United States of America
| Resumo: | Collective Action (CA) has been shown to be an incredibly impactful force when it comes to motivating people to take part in actions that benefit themselves and those around them (Agostini & van Zomeren, 2021). In this case, this study aims to see what might be the driving forces that inflame the desire to pick up the metaphorical torch and to join in on a collaborative effort. In a single experiment, we manipulated descriptive norms of participation in the housing movement in the USA and measured four different kinds of collective action. These included general, conventional, violent, and non-normative collective actions. We hypothesized that when participants were presented with information that indicated high normative participation among their people from their "home state", this would result in stronger willingness to participate in collective actions. Additionally, we hypothesized that this relationship would be mediated by concepts proposed by the Social Identity Model of CA (SIMCA). Some parts of our hypothesis were supported, mainly through a significant total effect and a significant overall indirect effect on all measures of CA, but different specific indirect effects only resulted in marginal effects via politicized identification, and all other variables yielded weak effects. In short, descriptive social norms that indicated high participation among participants’ close circle increased collective action intentions and that the factors hypothesized by SIMCA partially mediated this effect. |
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| Autores principais: | Haskins, Kyler |
| Assunto: | Ação coletiva -- Collective action Descriptive norms Dual-chamber SIMCA model Housing USA Normas descritivas Habitação |
| Ano: | 2025 |
| País: | Portugal |
| Tipo de documento: | dissertação de mestrado |
| Tipo de acesso: | acesso aberto |
| Instituição associada: | ISCTE |
| Idioma: | inglês |
| Origem: | Repositório ISCTE |
| Resumo: | Collective Action (CA) has been shown to be an incredibly impactful force when it comes to motivating people to take part in actions that benefit themselves and those around them (Agostini & van Zomeren, 2021). In this case, this study aims to see what might be the driving forces that inflame the desire to pick up the metaphorical torch and to join in on a collaborative effort. In a single experiment, we manipulated descriptive norms of participation in the housing movement in the USA and measured four different kinds of collective action. These included general, conventional, violent, and non-normative collective actions. We hypothesized that when participants were presented with information that indicated high normative participation among their people from their "home state", this would result in stronger willingness to participate in collective actions. Additionally, we hypothesized that this relationship would be mediated by concepts proposed by the Social Identity Model of CA (SIMCA). Some parts of our hypothesis were supported, mainly through a significant total effect and a significant overall indirect effect on all measures of CA, but different specific indirect effects only resulted in marginal effects via politicized identification, and all other variables yielded weak effects. In short, descriptive social norms that indicated high participation among participants’ close circle increased collective action intentions and that the factors hypothesized by SIMCA partially mediated this effect. |
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