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Business plan: Innovative house of nature tourism in natural park of Serras de Aire e Candeeiros

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Resumo:The tourism sector in Portugal continues to grow and to have an increasing importance in the economy, being part of our hospitable culture. Also nature tourism starts to become increasingly important, having more and more adherence by those seeking unique experiences in contact with the natural environment. Nevertheless, and considering the market research, everything points out to an existing tourism potential in exploring natural parks and rural areas located in the heart of the country. With the creation of this business plan one intends to bridge the still low supply of tourism accommodation in PNSAC, and disseminate, at national and international levels, this fantastic natural park and everything it has to offer. Thus, a country house will be developed, located in Serro Ventoso, set in a family property. The aim is not only to upgrade and expand the space, which is degraded, but also the creation of an innovative project that will invest in a lodging area and a revitalizing SPA. So the aim is to offer a personalized, luxurious and welcoming service, according to market needs and customer requirements, followed by a good corporate strategy, important to the success of this project.
Autores principais:Venda, Daniela Rosa Lopes
Assunto:Nature tourism Plano de negócio -- Business plan Natural park Tourism in rural areas Turismo de natureza Parque natural Turismo rural -- Rural tourism
Ano:2015
País:Portugal
Tipo de documento:dissertação de mestrado
Tipo de acesso:acesso restrito
Instituição associada:ISCTE
Idioma:inglês
Origem:Repositório ISCTE

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